Training & Coaching Center

Productive Open House


Most agents aren’t successful at holding an open house.  An open house is only as productive as you are.  It all starts with preparation.  Do you realize there are agents that make a substantial income by focusing only on holding open houses?  They do it with a specific plan that starts the Monday before the open house, not flying out the door the day of the open house, trying to gather up enough open house signs and hoping a few people show up.

Why do you hold an open house?  To get appointments.

Preparation

  1. Make sure the property is priced right, in a good location and in good condition.  If possible, find a property that is close to new construction.  Builders spend thousands of dollars in marketing and advertising to generate buyer traffic.  Piggy-back on some of their marketing dollars and traffic by holding an open house close by.
  2. Preview all properties in the area and know the inventory.
  3. Place an ad.
  4. Place the open house announcement on the internet.
  5. Mail an open house invitation to all of the For Sale By Owners in the area.
  6. Mail an open house invitation to all recent expired listings in the area.
  7. Mail an open house invitation to your sphere of influence that live in the area.
  8. Mail an open house invitation to potential move-up buyers in the area.
  9. Mail 100 postcard invitations to the neighborhood.
  10. Call the entire neighborhood and invite them to the open house.
  11. Walk the neighborhood with an open house invitation flyer.
  12. Prepare a list of homes available in the area of your open house that you want to expose to potential buyers.
  13. Prepare an area market analysis so that you are up to date on current market values.
The Day of The Open House
  1. Place at least 10 open house directional signs in the area.
  2. Drive the sign path to be sure they are positioned appropriately.
  3. Be sure that the home is staged for showing.
  4. Leave the front door open at all times.
  5. Position yourself in the kitchen.
  6. Invite visitors in and let them look through the property on their own.  Don’t follow them around the house.  They need space from you so that they can take their time and discuss what they are experiencing during their home tour.
  7. Upon completion of their tour, ask them questions about the house and ask them questions about their current home tour.
  8. Get an appointment to show them property.
The above are the basic steps to a productive open house.  If you would like a complete plan of action so that you can experience great results from open houses,  give me a call.

See Other Topics to Become The Expert:
Business Planning
Buyer Conversion
For Sale by Owner Systems
Get Results with Technology
Database Management/Marketing
Farming Strategies
Increase your Listing Inventory

 

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Turbo Charge Your Business in 2019 Business Planning Workshop

Nov 15, 2018

5970 Fairview Road, Suite 110 Charlotte North Carolina 28210

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Success Stories

Kelly`s response to another firms recruiting email:

"Hi Mike, Thank you for your email. To answer some of your questions: Yes I am VERY happy with WilkinsonERA, I had originally signed up with them to save money on fees and to take home more of my commission since the market was declining, however since the change I have already seen the benefits along with many of my peers.

Yes I have met my goals and to give you an example, I closed 15 contracts from 3/15/2012 to 4/30/12. I do not need as much training at this point of my career, but of course W&A offers the best education and so much more.

Other agency's have the wrong idea about WilkinsonERA when it comes to training, we have an outstanding training program coupled with excellent support. From experience I can say it is way better than many of the national and local agencies that claim they have the best education and opportunities for realtors. Thank you again for reaching out to me and I assure you, this is one company that I will stick with for a very long time."

Kelly B., ABR
Wilkinson ERA Real Estate

Wilkinson ERA has been an excellent fit for The Lake Wylie team. We’ve enjoyed freedom in our marketing and business strategies, and have benefited from the tools and support from a company with formidable national resources. Management at Wilkinson ERA is extremely responsive and helpful.

 

Drew C., Broker/Realtor
WilkinsonERA Real Estate