Free Reports

5 Tips for a Productive Farming Strategy

1. Do your research before you choose a neighborhood or area to farm!
Don’t pick a specific neighborhood because it’s close to your home or you like the way the houses look, make your choice based on statistical data.  What kind of turnover has taken place in the past 12 months?  Does a specific agent or agency have a huge market-share?  If turnover is low and the neighborhood is dominated already, pick a different area to farm.

2. Consistency is critical!
Mailing to a farm quarterly or every other month isn’t going to get you the result you want.  You must mail to your farm every single month!  Homeowners constantly get mail from real estate agents, but rarely on a consistent basis from one agent.  It’s the agent that is in front of them the most that will get the business.

3. What do you send?
Abandon the envelope and stationery.  You have only a limited amount of time to capture the attention of people, get their attention with a postcard.  Eliminate the chance of someone not opening your mail.  A glossy postcard will at least be looked at and possibly kept if you have good content.

4. What is good content?
Keep your farm abreast of the market conditions at all times.  Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide them to position yourself as the information portal.  Consumers are looking for a competent agent with market knowledge.  Not the agent that sends the best recipe card.

5. Don’t wait for something to happen, make it happen yourself!
As you become established in your farm as the local expert with up to date information you can now leverage yourself to generate even more results.  How do you do this?  Contact every FSBO in the neighborhood.  The FSBO has now become a warm contact for you.  They have been receiving your statistical market information and you have credibility.  Consistently hold open house in your farm area.  A lot of the visitors will be homeowners that have been receiving your valuable market information.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

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Success Stories

Kelly`s response to another firms recruiting email:

"Hi Mike, Thank you for your email. To answer some of your questions: Yes I am VERY happy with WilkinsonERA, I had originally signed up with them to save money on fees and to take home more of my commission since the market was declining, however since the change I have already seen the benefits along with many of my peers.

Yes I have met my goals and to give you an example, I closed 15 contracts from 3/15/2012 to 4/30/12. I do not need as much training at this point of my career, but of course W&A offers the best education and so much more.

Other agency's have the wrong idea about WilkinsonERA when it comes to training, we have an outstanding training program coupled with excellent support. From experience I can say it is way better than many of the national and local agencies that claim they have the best education and opportunities for realtors. Thank you again for reaching out to me and I assure you, this is one company that I will stick with for a very long time."

Kelly B., ABR
Wilkinson ERA Real Estate

Wilkinson ERA has been an excellent fit for The Lake Wylie team. We’ve enjoyed freedom in our marketing and business strategies, and have benefited from the tools and support from a company with formidable national resources. Management at Wilkinson ERA is extremely responsive and helpful.

 

Drew C., Broker/Realtor
WilkinsonERA Real Estate