Free Reports

5 Tips to Getting your Listings Sold

1. It’s a Listening Presentation not a Listing Presentation!
Leave your ego at the door and don’t tell the seller what you think is important, ask THEM what is important. Then, focus your listing presentation on their wants and needs.

2. Don’t Fall into the Pricing Trap!
The moment you set the price for a listing, you will be a hostage to that during the term of the listing.  Provided the seller with the market data and allow them to determine where they want to start the pricing.  Have an agreement to review the marketplace on a consistent basis and adjust the price according to the competition and activity.

3. The Numbers don’t Lie!
Keep abreast of the market conditions at all times.  Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide the seller while marketing their property.  You and the seller don’t determine the outcome, the market does.  Consistently provide the seller with detailed market data.

4. Service the Listing!
Have you ever taken a listing, walked out the door, and become a secret agent?  One of the biggest complaints that sellers have is the lack of communication that takes place between them and their agent.  One of the most critical parts of the listing presentation is establishing an expectation and agreement around communication and the frequency of that communication.  Their goal is to sell the home and your responsibility is to communicate what you are doing to make that happen and what they need to do to support that.

5. What’s the Feedback?
The seller doesn’t determine what their home will sell for and neither do you, the market does.  The market is defined by the buyer that makes a buying decision based on what is available.  Speaking with buyer’s agents that are showing your listings will help guide you and the seller in the strategy you must use to get the home sold.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Turbo Charge Your Business in 2019 Business Planning Workshop

Nov 15, 2018

5970 Fairview Road, Suite 110 Charlotte North Carolina 28210

Join us for a Free ERA Business Planning Course for Agents

  • Fundamentals of creating a plan
  • How to get off the income roller coaster
  • A NEW Business Planning Tool

In one Half day you can build confidence in planning your business for 2019 and beyond

Success Stories

Kelly`s response to another firms recruiting email:

"Hi Mike, Thank you for your email. To answer some of your questions: Yes I am VERY happy with WilkinsonERA, I had originally signed up with them to save money on fees and to take home more of my commission since the market was declining, however since the change I have already seen the benefits along with many of my peers.

Yes I have met my goals and to give you an example, I closed 15 contracts from 3/15/2012 to 4/30/12. I do not need as much training at this point of my career, but of course W&A offers the best education and so much more.

Other agency's have the wrong idea about WilkinsonERA when it comes to training, we have an outstanding training program coupled with excellent support. From experience I can say it is way better than many of the national and local agencies that claim they have the best education and opportunities for realtors. Thank you again for reaching out to me and I assure you, this is one company that I will stick with for a very long time."

Kelly B., ABR
Wilkinson ERA Real Estate

Wilkinson ERA has been an excellent fit for The Lake Wylie team. We’ve enjoyed freedom in our marketing and business strategies, and have benefited from the tools and support from a company with formidable national resources. Management at Wilkinson ERA is extremely responsive and helpful.

 

Drew C., Broker/Realtor
WilkinsonERA Real Estate